As part of an Experiential Design brief for my degree, I created Disc Cover London, in conceptual connection with the Hard Rock brand. This project was inspired by seeing Hard Rock London as a museum, an aspect of the location that needed better promotion. Disc Cover is an immersive scavenger hunt experience for Hard Rock and music fans of all demographics. The main deliverable takes the form of a press kit, but the project as a concept is made up of aspects such as:
- Scavenger hunt map + stickers
- Sketchup mockups of physical installations
- Merchandise (t-shirts, lanyards)
- Advertisement (posters, handouts)
- Persona design
- Logo design, visual language development
- Contextualising designs into the environment
